The Importance of Building Trust in Your Digital Business Partners

From e-commerce software to social media, most businesses rely on digital service providers to cater to their customers (individual) needs. However, with the increasing frequency of cyberattacks and data breaches, some are becoming more hesitant to trust digital service providers. Leadership is key to rebuilding trust among all stakeholders again.

Customers want to know that their data is safe and personal information will not be exploited or compromised, in virtual life in particular. It is a matter of management to ensure that an organization’s digital service providers are taking the necessary steps to protect data, keep systems running, and remain a trustworthy part of the value chain.

What It Takes to (Re-)Build Trust

The first step for business leaders is to better understand the criteria needed to ensure partners are trustworthy. Transparent communication, data protection, and fair user interaction, among others, are key to (re-)building trust among both employees and partners. To raise awareness for customers, dedicated labels and certificates indicate commitment and expertise.

In addition to the ethical reasons, there are also financial benefits to be considered. Customers are more likely to do business with companies they trust, and they are increasingly looking at their supply chains too. Leaders would do well to look closely at each of its links.

Webinar: How to install trust at the center of your digital world

‘On the security side, data protection and fair user interaction are going to be a lot more important,’ says Diana Kaliff Swiss Digital Initiative’s Product Lead - Digital Trust Label. Together with Tresorit's Stefan Killer-Haug, she will delve into digital trust and explain how it helps companies make their products and services a success - in a webinar hosted by Tresorit on March 23, 3 pm CET. Secure your spot and register here.

Don’t miss out on this exclusive opportunity to learn about expanding synergies between digital trust and information security. Remember: Building trust and future-proofing businesses remain a matter of leadership.