Tresorit is proud to announce that it is joining the Swiss Digital Trust Label scheme: a new initiative designed as a public gold standard in digital security.
Launched in January 2022 by the Swiss Digital Initiative, the label is an easy way for users to check whether a service or app truly is trustworthy.
Tresorit and its parent company, Swiss Post, are among the first 14 companies and non-profit organizations committed to earning the label in 2022. Other early adopters include CreditSuisse, Cisco, and UNICEF Switzerland and Liechtenstein.
The Digital Trust Label enables companies to convey their commitment to digital responsibility in a clear, visual, and non-technical language that everyone can understand.
Just like clearly labeled nutrition facts let consumers know what’s in the food they eat, the Digital Trust Label acts as a seal of trust online, reassuring users that their data is being held safely and securely.
Digital services that want to use the label are audited on 35 criteria in four categories: security, data protection, reliability, and fair user interaction. The criteria were created by a dedicated committee under the leadership of École Polytechnique Fédérale de Lausanne, and developed further based on public feedback.
The scheme will support Tresorit’s already rigorous dedication to customer privacy, backed by traditional Swiss values.
“It is of utmost importance that trust will find its way into the digital sphere,” Benedikt Wechsler, Ambassador and Head of Switzerland’s Digitalization Division of the Federal Department of Foreign Affairs, said about the new label scheme. “With its long history on the international stage, Switzerland is the perfect place to debate and push ahead concrete solutions and tools to foster digital responsibility and trust.”
Read more about the Digital Initiative Label here.