Here at Tresorit, our mission is to give everyone full control over their digital valuables. Every day, we work on providing the highest-grade security for our users. Today, we’re releasing a new feature for our enterprise customers that supports our mission: document analytics.
Introducing document analytics
With document analytics, you’ll be able to track how recipients engage with the documents you share. Essentially, document analytics provide an additional layer of insight into who is interacting with your documents and how.
What is the document analytics feature?
When document analytics are enabled, Tresorit logs page view data of the shared document. This means that you will be able to see how much time viewers spent on each page or slide, providing useful insight into what part of the content they found most engaging.
Who is the document analytics feature for?
We’ve designed document analytics with sales representatives in mind. From now on, you can use data to improve your sales pitches and thus close more deals by preparing with the right information for sales conversations. When you see exactly who’s spending time on which part of your document, you’ll be able to pick up the conversation knowing what interests them. The document analytics feature also helps you decide which parts of your presentation or document you should focus on, what to optimize and tailor to your audience.
How does the document analytics feature ensure maximum privacy?
Document analytics give you an extra layer of security: you’ll have full control over your data even after it is shared. When you share a document with page view logging enabled, downloads will automatically be disabled. As a result, your document remains securely encrypted on our servers and never ends up in the hands of the wrong person. For instance, if you share the document with the wrong person, you’ll be able to track what information they had access to before you had a chance to revoke the link.
The document analytics feature is not enabled by default. We believe it’s important that both the link’s sender and the receiver are aware of what data is tracked, and we also believe it’s important that both parties are given a choice: the sender can decide if they’d like to collect this information, and the recipient always needs to explicitly consent to viewing data being collected.
We’ve written in detail about our thought processes and considerations before developing document analytics here on our blog. For more details on how the feature works, check our Knowledge Base.
Are you interested in enterprise-ready solutions that help you protect your data? Learn more about Tresorit Content Shield.